Reports & Upload

Upload Amazon CSV reports · Generate custom exports · Schedule auto-delivery

Upload Amazon Reports

Download reports from Amazon Seller Central → Advertising → Reports. Upload CSV files here — they'll be parsed and fed into your tracker automatically.

How to get your reports from Amazon:
  1. Login to Seller Central → Advertising → Campaign Manager
  2. Click Measurement & Reporting → Reports
  3. Create report → Select type → Set date range (Last 30 days) → Download CSV
  4. Upload each CSV below
Campaign Report
Campaign-level: spend, sales, impressions, clicks, ACoS by campaign
Drop CSV here or click to browse
Targeting Report
Keyword/target-level: individual bid performance, search terms matched
Drop CSV here or click to browse
Search Term Report
What shoppers actually typed — reveals new keyword opportunities & negatives
Drop CSV here or click to browse
Placement Report
Top-of-Search vs Product Pages vs Rest-of-Search breakdown
Drop CSV here or click to browse

Automated Report Schedule

Phase 2 feature: Amazon will email reports daily. These will be auto-parsed via Cloudflare Email Workers and loaded here without manual uploads.

Daily Campaign Report
06:00 UTC
Not yet configured
Daily Targeting Report
06:30 UTC
Not yet configured
Search Term Report
07:00 UTC
Not yet configured
Placement Report
07:30 UTC
Not yet configured
Setup Required:
Configure a Cloudflare Email Worker with your Amazon report delivery email address. We'll set this up in Phase 2 together.

Generate Reports

📊 Performance Summary
Full spend, sales, ACoS by campaign
🔍 Search Term Analysis
Converters, negative candidates, gaps
💰 Budget Efficiency
Utilisation, pacing, dayparting
📍 Placement Analysis
TOS vs Product Page vs RoS breakdown
📈 Ramp Report
3v3 comparison + scale recommendations
📝 External Team Review
Changes made, impact, what they should do next

What Each Report Tells You — Plain English Guide

Campaign Report

Shows each campaign's total spend, sales, ACoS and ROAS. Use this to see which campaigns are profitable and which are wasting budget. First report to check daily.

Key columns: Campaign Name, Spend, Sales, ACoS, ROAS, Impressions, Clicks
Targeting Report

Shows individual keyword or ASIN target performance. Tells you which specific keywords are winners (low ACoS, high sales) and which to pause or reduce bids on.

Key columns: Targeting, Match Type, Spend, Sales, ACoS, Bid, Impressions
Search Term Report

Shows the actual words shoppers typed before clicking your ad. Critical for finding: (1) new keywords to add as exact match, (2) irrelevant terms to add as negative keywords.

Key columns: Customer Search Term, Campaign, Spend, Sales, Orders, ACoS
Placement Report

Shows performance split across Top-of-Search (TOS), Product Pages and Rest-of-Search. TOS usually has best CVR. Use to tune placement bid modifiers (+/- %).

Key columns: Placement, Spend, Sales, Impressions, ACoS, Orders