OxyNaturals

Amazon Control Board

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Date Range

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Account Health

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Performance Dashboard

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Total Spend

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Target: $100/day

Total Sales

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Target: $10,000/mo

Blended ACoS

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Target: <40% · BE ~67%

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ROAS

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BE: 1.5x · Profitable: 1.8x+ · Target: 2.5x+

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GUARDRAILS:

OxySpark-1 BE 57.1% ↓ 45.0%

OxyBoost-1 BE 63.9% ↓ 40.0%

OxyFlo-1 BE 60.5% ↓ 48.0%

MemNivia-1 BE 61.5% ↓ 47.0%

Sleep-1 BE 56.2% ↓ 45.0%

All 12 products →

Spend vs Sales — Top Campaigns

Spend Sales

Spend by Product Line

Campaign Status Summary

Wasted spend (0 sales): — in zero-converting campaigns

Top 5 Campaigns by Sales

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Campaign	Sales	Spend	ACoS	Status
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Placement Performance

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Action: Top of Search is typically most efficient. Increase TOS bid modifiers by +30-50% on top campaigns.

Non-Branded Keyword Growth Strategy

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Full keyword analysis →

Growing non-branded share is critical for sustainable scale — these terms reach customers who don't know you yet.

CURRENT SALES MIX

Branded Non-Branded

— branded · — sales · low ACoS but growth ceiling

— non-branded · — opportunity

🛑

STOP — Negate Now

Non-branded terms burning spend with zero sales

Add these as negative exact match to all campaigns. Total saved: —

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GROW — Build Exact Match

Converting non-branded terms ready for dedicated campaigns

Create Exact Match SP campaigns for each. Scale to TOS with +40% bid modifier once ACoS <40%.

3-Step Non-Branded Scale Playbook

Clean Waste

Negate all STOP terms above. Free up budget for winners.

Build Exact Match

Launch dedicated SP Exact campaigns for each GROW term.

Scale to TOS

Once ACoS <40% on any non-branded term — add +40% TOS bid modifier. Target non-branded ACoS <40%.