OxyNaturals Control Board

US Marketplace · Awaiting first report upload · 12 Products across 5 lines

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Welcome to OxyNaturals PPC Control Board

Brand brief loaded successfully. 12 products across 5 lines configured with real ASINs, COGs, margins and break-even ACoS values. Next step: Upload your Amazon reports (Campaign, Targeting, Placement, Search Term) to start real-time monitoring. Your current external team's changes will be visible and auditable from day one.

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Account-Wide ACoS Benchmarks (from brief data)
OxyBoost-1
71.1% BE
56.9% guard
OxyBoost-3
64.2% BE
51.4% guard
OxyFlo-1
70.5% BE
56.4% guard
OxyFlo-3-New
64.4% BE
51.5% guard
OxyFlo-5-New
65.6% BE
52.4% guard
OxySpark1-stickerless
65.5% BE
52.4% guard
MemNivia1-New
69.4% BE
55.6% guard
MemNivia3
62.1% BE
49.7% guard
MemNivia5
59.2% BE
47.4% guard
Sleep-1-stickerless
64.1% BE
51.3% guard
Sleep-3
55.1% BE
44.1% guard
Monthly Budget
$2,000
Target: $3,000/mo
67% of target · Budget can expand
Advertised SKUs
11
of 12 total SKUs
Sleep-5: Do Not Advertise
Avg Break-Even ACoS
64.7%
Across all advertised SKUs
Brief target ACoS: 50%
Avg ACoS Guardrail
51.7%
80% of break-even avg
Healthy margin for scaling

Setup Checklist & Next Steps

Brand brief uploaded & parsed — OxyNaturals, 12 products, US marketplace
All 12 ASINs configured with real COGs, prices, margins and break-even ACoS
Cloudflare Pages deployment live — stable public URL
Upload Campaign Report (CSV from Amazon Seller Central) Go to Reports & Upload →
Upload Targeting Report (keyword-level performance data) Go to Reports & Upload →
Upload Search Term Report (what shoppers actually typed) Go to Reports & Upload →
Upload Placement Report (Top-of-Search vs Product Page breakdown) Go to Reports & Upload →
Configure Slack webhook URL for automated alerts Dashboard → Send Alert button
Add real campaign names from Seller Central to Campaign Tracker Go to Campaign Tracker →
Set up scheduled email report delivery (daily automation) Coming in Phase 2

Initial Strategy

Primary Goal: Balanced
Scale profitably — not growth at any cost. ACoS target 50% (brief-specified).
Highest Margin Products
OxyBoost-1 (71.1%), OxyFlo-1 (70.5%), MemNivia1-New (69.4%) — prioritise these first.
Budget Flexibility
"Ask me first" on OxyFlo-5-New, MemNivia5, Sleep-3, Sleep-5. Branded KW = fixed budget.
Underperformers
Per brief: Pause and report. Do not cut without consultation.

All Products — ACoS Reference Table

Full detail view →
Product ASIN Line Price COGs Profit/Unit Margin BE ACoS Guardrail Budget Policy
OxyBoost-1 B0F3KJBWVW OxyBoost $54.95 $7.62 $39.09 71.1% 71.1% 56.9% Budget OK
OxyBoost-3 B0BQWTRNBJ OxyBoost $109.95 $22.87 $70.59 64.2% 64.2% 51.4% Budget OK
OxyFlo-1 B09P4FCWTG OxyFlo $39.95 $5.81 $28.15 70.5% 70.5% 56.4% Budget OK
OxyFlo-3-New B0FQCTVWFV OxyFlo $79.99 $16.48 $51.51 64.4% 64.4% 51.5% Budget OK
OxyFlo-5-New B0FQCSNQDD OxyFlo $139.99 $27.22 $91.77 65.6% 65.6% 52.4% Ask First
OxySpark1-stickerless B09NMNSBG3 OxySpark $74.95 $14.62 $49.09 65.5% 65.5% 52.4% Budget OK
MemNivia1-New B09P4GSNZN MemNivia $49.95 $7.77 $34.69 69.4% 69.4% 55.6% Budget OK
MemNivia3 B0B7C5WKXL MemNivia $99.9 $22.86 $62.06 62.1% 62.1% 49.7% Budget OK
MemNivia5 B0B7C47G6B MemNivia $149.85 $38.63 $88.74 59.2% 59.2% 47.4% Ask First
Sleep-1-stickerless B0BBNFXTM8 Sleep $49.95 $10.42 $32.04 64.1% 64.1% 51.3% Budget OK
Sleep-3 B0BBSHXVF2 Sleep $99.9 $29.85 $55.07 55.1% 55.1% 44.1% Ask First
Sleep-5 B0BBSHMDK1 Sleep $149.85 $48.91 $78.46 52.4% 52.4% 41.9% Do Not Advertise

Creative Assets Available

Brand StoreA+ ContentVideo AdsLifestyle Images Per brief: "You created listings, brand story imagery and A+ content. Revamp promised and essential at this point."