Ramp Tracker
Scale decision tool — $2,000 → $3,000+ monthly budget · Balanced growth strategy
OxyNaturals Scaling Rules
✅ SCALE UP — all 3 required:
- ACoS under per-product guardrail (see Products page) for 3+ days
- ACoS improved vs prior 3-day period
- ROAS holding above 2.0x minimum
⏸ HOLD — any of these:
- ACoS within 5pts of guardrail
- Inconsistent day-to-day swings >10pts
- SKU flagged "Ask Before Increasing"
✂️ PAUSE & REPORT — any of these:
- ACoS above break-even for 2+ consecutive days
- Zero sales for 3+ days with spend >$5
- Per brief: "Pause and report" underperformers
📐 Scale Increments:
- Modest improvement: +10–15%
- Strong improvement: +20–25%
- Exceptional (>5pts ACoS drop): +30%
- Never exceed +30% in a single step
Budget Ramp Plan
Current:$2,000/mo
Phase 2 (if profitable):$2,500/mo
Phase 3 target:$3,000+/mo
Branded KW budget is fixed throughout
3-Day vs 3-Day Comparison
⚠️ Awaiting real data — enter daily stats to activate3v3 Comparison Ready to Populate
Once you have 6+ days of daily stats entered (Campaign Tracker → Daily Entry), this table will automatically compare last 3 days vs prior 3 days and give scale/hold/cut recommendations for each campaign.
Go to Daily Entry →