Impression Share Report

Upload your weekly Sponsored Products Search Term Impression Share report to analyse visibility, winners & waste.

Upload Report CSV

Choose CSV file… File: Sponsored Products Search Term Impression Share report — download from Amazon Ads → Reports → Sponsored Products

🏆 Winners — Ranked #1, Converting

These search terms where you hold the #1 impression share slot AND are generating orders. Protect these keywords — they're your best performers.

Search Term	Portfolio	Share	Rank	Orders	Sales	Spend	ACoS	ROAS	Match

🔥 Waste — Ranked #1, Zero Orders

You dominate these terms but they convert nothing. Consider adding as negatives or reducing bids significantly.

Search Term	Portfolio	Share	Rank	Clicks	Impressions	Spend	Action

🌱 Growth Opportunities — Low Share, Converting

You're converting on these terms but not dominating impressions (<30% share). Increase bids or budgets to capture more of this traffic.

Search Term	Portfolio	Share	Rank	Orders	Sales	Spend	ACoS	Action

🛡 Over-Indexed — High Share, No Conversion

You're winning ≥50% of impressions on these terms but generating zero orders. These may be irrelevant queries eating budget at #1 position.

Search Term	Portfolio	Share	Rank	Clicks	Spend	Action

No impression share data yet

Upload your weekly Sponsored Products Search Term Impression Share CSV above to see winners, waste, and growth opportunities.